Employees of the Year

This year’s recognition is dedicated to two individuals whose vision, grit, and relentless drive elevated WecoTrail from a small outdoor initiative into a brand built on trust, quality, and community. Their leadership set the standard for what WecoTrail represents today — responsibility, adventure, and uncompromising commitment to the outdoors.

Jason Parnello and James Clark.

Experts in their field, they bring decades of hands-on knowledge to every product we carry, so you can explore with confidence.

Legacy of Leadership

Over the years, Jason and James built more than routes, programs, or processes, they built a culture. Their leadership shaped the way WecoTrail approaches quality, teamwork, and responsibility. They were also the driving force behind rebranding Weco into WecoTrail, setting a new direction for the future of our community. From the early days of long planning sessions to the rapid growth of our trail initiatives, their influence can be felt in every part of WecoTrail.

What sets Jason and James apart isn’t just their performance, it’s their unwavering commitment to doing things the right way. They championed accountability, pushed for excellence, and led by example every step of the journey. WecoTrail’s reliability, trusted community experience, and reputation for consistency all trace back to the standards they chose to uphold.

Today, the strength of WecoTrail reflects the strength of their leadership, steady, forward-thinking, and deeply rooted in purpose.

Impact on the WecoTrail Community

Beyond internal operations, Jason and James played a major role in shaping the community around WecoTrail. Their decisions laid the foundation for our involvement in local events, charity efforts, and outdoor partnerships. They championed the belief that a trail-focused brand should give back, support explorers, and help build a healthier, more connected community.

From helping beginners pick out their first hiking setup to guiding experienced adventurers toward specialized gear, their influence helped WecoTrail grow into more than just a shop, it became a dependable partner for the outdoor lifestyle.

Closing Thank You

As WecoTrail continues to grow, we take a moment to honor the people who helped shape the foundation we stand on today. To Jason and James, we extend our deepest gratitude for the leadership, dedication, and integrity you brought into every part of this brand.

Your commitment to excellence strengthened our operations, raised our standards, and inspired everyone around you. The systems you built, the culture you shaped, and the vision you pushed forward will continue guiding WecoTrail for years to come.

Thank you for setting the bar high.
Thank you for leading with purpose.
Thank you for defining what WecoTrail represents.

Your legacy will always remain a core part of who we are and who we aim to become.

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